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CLIENT: Alaris Medical Systems, Hospital-care, medical device manufacturer
services rendered:
- branding
- advertising
- sales support
- animation (product launch)
- direct-mail campaign
- tradeshow display
- newsletter design
challenge: cold reception – client was seeking a redesign of collateral and tradeshow materials. Research with this major medical device manufacturer determined their prior materials were cold, devoid of the human element and solely product focused.
solution: we developed a look and feel using a spectrum of warmer hues along with product “in-use” photography that leveraged the human element. While specific products maintained a prominent role, the focus shifted to end-users and their patients, where the true value of their product was demonstrated.
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