CLIENT: Anacomp Document Solutions

services rendered:

• multimedia development
• scripting
• direct-mail campaign
• tradeshow display

challenge: re-emerge in the market –-  technology had long out-paced this business information management company. Their entrenched, old technology “microfiche” product had lost its following. To introduce its newly emerging, web-based, information storage, access and retrieval capabilities they wanted an contemporary, exciting and informative development.

solution: we created an Director-based, interactive multimedia program, replicated to the miniature, business-card sized CDs and packaged them in the very unusual and innovative “PowerPop” packaging to create a truly unique combination for direct mail and trade show distribution.