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CLIENT: By Referral Only, Real estate training, systems and resources
services rendered:
- branding
- product identity
- advertising materials
- sales support materials
- direct-mail campaign
- education materials
- tradeshow / roadshow displays
- website design
- publication design
- CD marketing
challenge: hit the target - develop a more focused and equally differentiating "identity" for a real estate sales training and resource company. Previous, primarily internal efforts had missed the point and not created a value-leveraged identity that the company desired for their monthly publications and important aspect of their prospect generation scheme.
solution: we used client research to clearly define their market, then developed color themes and typography treatments that created an intrinsic value to the magazine. The new look was well received and shortly thereafter was expanded to include marketing, training and roadshow materials and displays as well as the company website. |
