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CLIENT: Cypros Pharmaceutical, Drug development and testing center
services rendered:
- branding
- slogan
- capabilities brochure
- presentation folder
- advertising materials
- direct-mail campaign
- website design
challenge: creating marketing brochures for a drug development company that acquired existing products to jump-start distribution channels for other products that were in Phase 3 trials. The new acquisitions had languished for years with little or no marketing support.
solution: strong themes and visuals that had compelling graphically supported data were developed to demand attention to the brochures. Both brochures were designed around newly developed corporate guidelines governing colors, typography, and compositions, so that subsequent product introductions would carry the corporate familiarly.
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