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CLIENT: Diving Unlimited International, Drysuit and diving equipment manufacturer
services rendered:
- branding
- slogan development
- advertising materials
- p.o.p. materials
- sales support materials
- direct-mail campaign
- education materials
- catalog design
challenge: open their arms - this manufacturer of "drysuits" had developed a reputation as an "elitist diver" company. This was further complicated by the fact drysuits were relatively "unknown" except in cold water environments. They wanted to build awareness, appreciation and sales for the product offerings.
solution: we developed the slogan "Immersed in comfort" as a way of connecting with experienced scuba divers. We created a "drysuit" education series as POPs, and small handout for retail and a newsletter that was mailed and given away at dive shops nationally.
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