CLIENT: Xpectra - International plastic injection molding
services rendered:
- branding
- tradeshow / roadshow displays
- website design
- collateral design
challenge: stand out in a crowd – This plastic injection molder had assembled several different companies into a strategic player in the international community. But growth by acquisition does not equal reputation. Though they produced TV related products component for some of the
largest companies in the industry, they wanted a look that allowed them other new opportunities. And they needed to look the part!
solution: we designed a log and developed a global look for the capabilities brochure, trade¬show pop-up booth and website that focused on diverse industry sectors not the limited client base. Using situation photography we developed a look and feel that prepared them to grow in leaps and bounds.
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