MARKETING SERVICES
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B4 You Go to Market…
In both the consumer and B2B marketplace, many of the companies we have contact with have a great understanding of who their final customers are, but are less certain about the circle of influence that culminates in the final transaction. Often a better understanding of those that play a role in the decision making process will significantly affect the success of your product or services.
Norstar’s B4 marketing process develops a “buyer / behavioral matrix”, a diagram of the roles in the your customers buying process as part of a pragmatic “know our target” discovery session. During this facilitated, enterprise-wide session we work to:
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Identity the Beliefs that users, influencers and approvers must hold to behave the way we want them to. |
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Understand the perceived Barriers that we must overcome so they’re most likely to take the desired action. |
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Define those Behaviors necessary so they’ll take action. |
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Make them our Brand customers and even advocates. |
It is behavior-driven. It is responsive. It is strategic.
Contact us today to learn more about our B4 Reality Check |
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This “B4 Reality Check” process yields informative customer profiles in the “buying” process that can then be addressed in a “Marketing by Objective” plan or other strategic planning process.
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