Strategic
	Tactical
	Brand Traction
	B4
	SWOT

Advertising campaigns

Brand analysis, direction, design

Brochures

Business suites

Capabilities package/product overview

Catalogs

Collateral materials/product introduction

CDs labels, sleeves, jewel cases

Conference & exhibition materials & displays

Copywriting/editing

Corporate and product identity programs

Communications programs

Direct-mail campaigns

Exhibit graphics

Identity/image-building

Labeling

Logos

Magazines/publication design

Media kits

Multimedia

Newsletters/masthead

Packaging

Postcards

Posters

Presentation folders

Radio commercials

Sales presentations & materials

Signage - environmental graphics

Speech writing

Websites

Tactical Executions

Successful execution of your well-defined objectives and corresponding strategic methodology demands on brilliant, well-orchestrated creative solutions. Developing, directing and combining attention-grabbing design, thought provoking and motivating messages and captivating graphics demands a rich mixture of passion and creativity. Promoting brands and products requires a mix of media and a well-thought-through execution. Much like a choreographer combines a host of dancers into a single cohesive unit, your creative team must keep a clear and unified message… not to mention the ability to coordinate and direct multiple vendors and overlapping time frames.

The final implementation of your strategic plan may include:

Identity. We can assist you in the areas of brand development and branding, as well as logo development and tag line or slogan creation.  Any of these processes can be customized according to your needs and expectations.  Our brand development program is a discovery process that identifies your unique qualities and distinctions, then leverages your strengths for a compelling brand.

Advertising & Collateral.  Norstar helps its clientele develop high-quality marketing tools with a balance of attention-commanding design and targeted messages that resonate with customers. Overemphasis with either risks leaving your brand highly stimulating but hollow, or dull but content rich. Our Leverage Marketing approach polls and collaborates with the complete sales cycle from the lead generation phase through sales closing and customer support. 

Website Development.  The internet has handed over the keys to a consumer-driven marketplace.  Both the retail and B2B arenas are now controlled by the consumer’s ability to gain unprecedented knowledge via the web.  While each industry and category are different, your presence, credibility and brand distinction on the web is a necessity, not a luxury.  Assuring that they get a consistent message, no matter where the touch-point becomes the challenge.  The web is now an incredibly important extension of your brand and we treat it accordingly.

 Concept
 Design / Layout
 Copywriting
 Custom/Stock Photography
 Art / Illustration