Portfolio - Identity

Corporate identity is the "persona" of your company.  It may be the first image and impression that your customers, partners, competition and community have of you.

It should conceived and designed with careful attention to who you are, what you do, your culture, your industry, your clients and your business objectives at the minimum. When combined with a tag line or positioning statement, is the visibly manifested statement of your brand.

In a broader sense it includes a set of corporate guidelines. These guidelines define how your identity is applied across your select mediums and governs color, fonts, page layouts and other elements to control continuity of the brand.

Norstar can help you distill the essence of who you are and translate that into an identity that will add value and equity to your brand.